Amazon Ads
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Use Amazon Ads Planner to design and evaluate advertising strategies before launching campaigns, and to estimate their performance.
Reserve Share of Voice is now available as a goal option with Sponsored Brands.
Amazon Ads has released a major update for brand owners: Sponsored Brands Reserve Share of Voice (RSOV), which could be a game-changer for brand protection and consistent ad spending.
Reserve Share of Voice is now available as a goal option with Sponsored Brands, enabling eligible brands to pre-book and pay upfront for a guaranteed share of the highly sought-after Top-of-Search (TOS) Sponsored Brands placement for their key branded keywords.
Why Marketers Should Care
🔒 Brand Defense: By reserving the TOS spot, you effectively lock out competitors who try to bid on your brand terms, ensuring your ad is the first thing customers see.
💰 Budget Certainty: You move from the unpredictable, volatile CPC auction to a fixed, upfront price for a set duration (e.g., 30-92 days).
📈 Consistent Visibility: RSOV guarantees a consistent, high-impact presence for shoppers actively searching for you. This is critical for maximizing conversions and customer loyalty.
🗓️ Strategic Planning: It allows you to secure premium placements well in advance of key commercial moments, like Prime Day, Black Friday, or major product launches.
Ads experts at EcomGlue are ready to help you with using specific Amazon Ads features.