Reserve Share of Voice is now available as a goal option with Sponsored Brands.
Amazon Ads has released a major update for brand owners: Sponsored Brands Reserve Share of Voice (RSOV), which could be a game-changer for brand protection and consistent ad spending.
Reserve Share of Voice is now available as a goal option with Sponsored Brands, enabling eligible brands to pre-book and pay upfront for a guaranteed share of the highly sought-after Top-of-Search (TOS) Sponsored Brands placement for their key branded keywords.
Why Marketers Should Care
🔒 Brand Defense: By reserving the TOS spot, you effectively lock out competitors who try to bid on your brand terms, ensuring your ad is the first thing customers see.
💰 Budget Certainty: You move from the unpredictable, volatile CPC auction to a fixed, upfront price for a set duration (e.g., 30-92 days).
📈 Consistent Visibility: RSOV guarantees a consistent, high-impact presence for shoppers actively searching for you. This is critical for maximizing conversions and customer loyalty.
🗓️ Strategic Planning: It allows you to secure premium placements well in advance of key commercial moments, like Prime Day, Black Friday, or major product launches.
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