---
title: "Thomson Case Study: +254% Amazon Sales Growth in Europe | Ecomglue"
description: Ecomglue’s full-funnel strategy helped Thomson achieve +254% YoY growth in Germany and double sales in Spain while lowering ad costs. Read the full Amazon story.
image: https://www.ecomglue.com/hubfs/Ecomglue-Case-Study-kareg%C3%B6rsel.png
---

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[Thomson Case Study](https://www.ecomglue.com/thomson-amazon-growth-strategy)[Blog](https://www.ecomglue.com/blog?hsLang=en)[E-Books](https://www.ecomglue.com/ecomglue-resources-mini-ebooks?hsLang=en) [Book a free audit](https://www.ecomglue.com/contact?hsLang=en)

Case study · Thomson

# Scaling Thomson: +254% YoY growth in Germany and strong results across Europe

How a full-funnel Amazon strategy took a household name in France into Germany, Spain and Italy, while making every euro of ad spend work harder.

[Read the full case study](https://eu1.hubs.ly/H0rkVxq0)[Talk to us about your brand](https://www.ecomglue.com/contact?hsLang=en)

Challenge & background

## A leader in France, a newcomer next door

Thomson has significant market share and brand awareness on Amazon France. The goal was to expand into Amazon Germany, Spain and Italy, and to make advertising there more efficient.

The brand needed a specialized partner to build presence in markets where it was still underexposed.

### How we worked towards the goal

- **Full-funnel strategy:** we moved beyond basic sponsored listings.
- **The ad mix:** a deliberate combination of Sponsored Products, Sponsored Brands and Sponsored Display.
- **Creative differentiation:** video ads where static images weren’t enough.
- **Continuous optimization:** regular targeting tests and negative targeting.

Results · November 2024 vs November 2025

## Growth across three new markets

Amazon Germany+254%

Ad sales, with ROAS up 140% and cost per click down 25%. Video ads plus keyword research and negative targeting found high-value traffic at lower cost.

Amazon Spain+101%

Ad-attributed sales doubled and ROAS rose 96%, while ad spend grew only 2.85%: conversion improved without higher traffic costs.

Amazon Italy−63%

Ad spend cut by 63% while ad sales still grew 9.78%. Removing inefficient spend improved ROAS by 225%.

[See all the results →](https://eu1.hubs.ly/H0rkVxq0)

The services behind these results

## What we did for Thomson, we can do for you

### [Amazon advertising Full-funnel campaigns, localized targeting and daily optimization. Explore →](https://www.ecomglue.com/amazon-advertising-management?hsLang=en)

### [Marketplace expansion Launching established brands into new Amazon countries and marketplaces. Explore →](https://www.ecomglue.com/marketplace-expansion-management?hsLang=en)

### [Content & localization Listings, A+ Content and video creatives adapted to each market. Explore →](https://www.ecomglue.com/ecommerce-content-management?hsLang=en)

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Company

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